Marketing Executive

Responsibilities:

• i. Market Research: Conduct thorough market research to identify trends, competitors, and customer needs. Use data to inform marketing strategies and decision-making.
• ii. Campaign Planning and Execution: Develop and execute marketing campaigns across various channels, including digital, print, and social media. Coordinate with creative teams for content creation.
• iii. Brand Management: Ensure consistent brand messaging and representation across all marketing materials. Implement strategies to strengthen and promote the brand.
• iv. Lead Generation: Develop and implement strategies to generate leads and expand the customer base. This may involve partnerships, advertising, and other lead-generating activities.
• v. Customer Relationship Management (CRM): Utilize CRM tools to manage and nurture customer relationships. Analyze customer data to personalize marketing efforts and enhance customer satisfaction.
• vi. Sales Collaboration: Work closely with the sales team to align marketing efforts with sales goals. Provide sales support with effective marketing collateral and materials.
• vii. Digital Marketing: Leverage digital platforms for online marketing, including social media, email campaigns, and content marketing. Stay updated on digital marketing trends and tools.
• viii. Event Planning: Organize and coordinate events, trade shows, or conferences to promote products or services. Ensure effective representation and engagement at such events.
• ix. Analytics and Reporting: Monitor and analyze marketing performance metrics. Provide regular reports on the effectiveness of marketing strategies and make data-driven recommendations.
• x. Budget Management: Develop and manage marketing budgets, ensuring cost-effectiveness. Allocate resources efficiently to maximize the impact of marketing initiatives.